How do you design a report which balances sensitivity and impact, when the subject is Covid-19?
GRAPHIC DESIGN FOR TRANSPORT FOCUS
Problem:
Transport Focus got in touch with us once again (click here to view our earlier work for them) to provide them with a one-off, stand-out report. They produce dozens of reports every year, based on all manner of great statistical analysis, but on occasion, they want something to be distinct from all others and turned around within the week.
Visual Solution:
Covid-19 is something that has affected us all, both personally and professionally. So with this in mind, it was important to strike the right balance between sensitivity and impact, without lowering ourselves to any of the shock images as used daily across the general news media. From the initial phone call to the final delivery, we designed and delivered this 16-page A4 landscape brochure by the end of the week.
