How do you use strong visual messaging to break-out from your traditional style reports, whilst staying true to your corporate brand guidelines?
Marcomms for Transport Focus
The mission of Transport Focus is to get the best deal for passengers and road users. With a strong emphasis on evidence-based campaigning and research, they ensure that they know what is happening on the ground. They use this knowledge to influence decisions on behalf of passengers and road users to secure improvements and make a difference.
Transport Focus requested that we design a special one-off report, looking into ways that the coach industry could encourage more people to use their services, specifically on their way to the airport. They wanted to use strong visual messaging to break-out from their traditional style reports, whilst the design stayed true to their corporate brand guidelines.
We designed and delivered this 44-page brochure, which included a picture narrative wrapped around the core information from the research that was presented through elegant infographics. 500 of these A5 landscape brochures were printed and distributed at the launch event, held at Heathrow airport, on the 1st March 2019.
“Just collected them from reception – they look amazing. Even better than I had imagined!”
Hannah Pearce, Head of Communications (Interim), Transport Focus
The coach industry can do more to attract more passengers #GoByCoach.
New research out today from #PassengerVoice @TransportFocus in partnership with @HeathrowAirport and @transportgovuk identifies the challenges and the opportunities for the sector.https://t.co/gb1qJF1x2U pic.twitter.com/O2gDGpoewv
— Transport Focus (@TransportFocus) March 1, 2019
Valuable research and some brilliant speakers at the @TransportFocus @HeathrowAirport Surface Access and Coach Use event today. Really looking forward to future developments and hope we can play a part. Loving the @GreenLine702 703 on the bus & coach guide!!! 👌 pic.twitter.com/7xkbawzn1S
— Richard J Moxom (@MoxomRich) March 1, 2019
Chris Hardy, MD of NX, Mark Venables MD of Megabus, David Sidebottom, Director @TransportFocus, Tony Caccavone from Heathrow & THOMAS from Snap!! All presenting at the Surface Access to Airports & Coach Use Conference last week. *Like* if you want Snap drop-offs at Heathrow. pic.twitter.com/ZrdLAi4GGB
— Snap (@SnapTravelTech) March 4, 2019