THOUGHTS FROM OUR FOUNDER

Only 30% of people are auditory learners, preferring to learn through lectures or conversations. 5% are known as kinesthetic learners, who learn best through physical activity. Whereas 65% of us are visual learners – we need to see information to retain it.

I founded my company because I believe that the best way to communicate clearly and effectively is through the power of visuals.

We’ve specialised in design and communications within the rail industry for two decades, helping our clients in three broad areas: Internal communications – clarifying to explain change internally within your organisation. External communications – educating to increase engagement with your existing customers and stakeholders. B2B Marketing – raising awareness to deliver growth from new and existing B2B customers.

Clients work with us to provide an external perspective, filtering their thoughts, and providing visual impact to their marketing and communications.

We use the double-diamond design process to help our clients discover and define their message, before designing, refining and delivering it to them.

Our work drives change, engagement and growth in the rail industry through visual communications.

Will Baxter
Communications Strategist and Designer

BBC WORLD NEWS

Responding to Hyundai’s controversial advert

Back in 2013, Will was invited onto BBC World as a brand specialist. The world-renowned, Afghanistan-born journalist, Yalda Hakim interviewed him regarding a controversial advert that Hyundai had placed online.

The interview discusses brand management, the pitfalls of pushing the boundaries too far, and the increasing power of the public through social media.