Improved engagement with internal and external stakeholders.
CHALLENGE
To help London Underground Enhancements launch their ‘Sustainability Strategy for the West London Development Programme (WLDDP)’, we transformed a dense, data-heavy report into an engaging, accessible narrative that brought their vision to life.
OUTCOME
By taking ownership of the document’s visual strategy, we developed a high-impact communication framework, anchored by a highly praised ‘flower pot depot’ visual analogy, that simplified complex environmental data. This creative approach not only maximized the client’s communication reach and depth but significantly improved engagement and understanding across both internal and external stakeholders.
DELIVERABLES
- PDF report (24-page)
- Unique illustrations x 10
- Copywriting support
- Printed copies x 100
The A4 landscape printed reports were printed on paper from sustainable sources.
“We had been working on our sustainability strategy for several months and required someone to review our report and pair it with images. As a result, we’ve improved our communications with internal and external stakeholders.”
Igor Marynowski
Sustainability Lead – WLDDP
Transport for London
