Expanded customer engagement for two research projects
CHALLENGE
RSSB produces several research projects, however many lose traction when it comes to engagement. They tasked us to develop a couple of animations on related subjects to help improve understanding of the subjects.
OUTCOME
Using their pre-recorded script, we created two animations concurrently. Our design process began with very rough storyboards, which we then refined to develop the illustrations. Next, we animated the moving parts and added sound effects. This entire project was completed remotely over six weeks, with weekly video call meetings.
DELIVERABLES
- Animations x 2
Sanders – a guide to sander maintenance
Sanders sprays sand on the rails just in front of the wheel to improve adhesion.
The Wheel Tread Damage Management Guide
This video shares the latest information about maintenance for train wheels.
“We’re so pleased with the end result, and are really excited to share the work at our upcoming conferences. It’s been such a pleasure working with Will Baxter Visual Communications, and I hope we’ll be able to collaborate on another project together in the future!”
Editorial Content Manager
RSSB
