Incentivised staff and students into lobbying politicians to improve public transport
CHALLENGE
‘The Journey to Old Joe’ is a research project that aims to understand travel patterns of staff and students at the University of Birmingham. They provided us with a number of traditional graphs that they needed visualised in a more digestible manner.
OUTCOME
The work was shared online and at community events, incentivising staff and students to lobby local politicians to make public transport better in Birmingham.
DELIVERABLES
- Rich picture x 4
- Tri-fold flier x 1
Above: Using the MDR (Modal Duration Ratio) as the base, and a sample of 6,000 staff members’ home postcodes. They have a data-driven narrative that can provide pointers towards the most effective changes to public transport that should be made for commuters coming into the University
Above: Public Transport vs Car. The red and gold dots show that if you commute from the area south-east of Birmingham University, it takes an extra-ordinary length of time to come in by public transport.
Above: Cycling vs Car. The blue dots show that if you live near the city centre, it’s almost as quick by bicycle as it is by car.
Above: Walking vs Public Transport. This one is fairly obvious, the dots show that the further you get from the city centre, the worse any concept of walking gets.
Above: The work on display during an on-campus festival, where all parts of the University open up to display their work to fellow professors and students.
