How do you create an eye-catching campaign for Hitachi’s new safety solution?

UNVEIL, RICH PICTURE, GRAPHIC DESIGN & ANIMATION 

Problem:

Hitachi wanted to launch their new safety solution, Trackside Guardian, at Railtex 2021, in a memorable way. Working remotely through the pandemic, we worked with Hitachi for six months leading up to the software solution’s public launch.

Visual Solution:

Hitachi’s internal team had already developed the name ‘Trackside Guardian’ and we were selected to bring it to life. Working together with their sales, marketing, and engineering teams, we developed the overall look of the campaign and then delivered a broad spectrum of marketing collateral.

This included interactive touchscreens, interactive website pages, brochures, rich pictures, flyers, and animations. Adhering to their brand guidelines, the general design of the work was carried over from a rich picture that we’d previously created for another part of the Hitachi group. After their successful launch at Railtex 2021, Hitachi had a number of enquiries for Trackside Guardian and is now working towards delivering some of them. Going forward, we’re now working together to create interactive content for their exhibition stands at Railtex 2022 and InnoTrans 2022.

“The marketing collateral that Will produced for us was excellent and made a huge difference in terms of effective comms throughout the pre and post-show promotion.”

Denise Watkins, Head of Sales, Hitachi Information Control Systems Europe

ANIMATION

Watch the animation that was used on Hitachi’s 2021 Railtex exhibition stand. From seven seconds on you’ll be able to hear the voices of the trackworker (male) and signaller (female) talking about the safety benefits of the new software solution. We created the animation after we’d created the rich picture and worked to animate elements to bring the full story to life.

INTERACTIVE

Here you can experience what we created for their 43″ touchscreens that were used at Railtex. This uses our UNVEIL technology platform. Simply scroll over the image and various items will pop-up and animations will play.

WILL AT RAILTEX 2021

Watch my overview of the show, including videos of the Hitachi exhibition stand in use.

ANIMATION SHORTS FOR SOCIAL MEDIA

Hitachi has been using these ten-second animated GIFs on social media pre-launch and after. In total, we created seven of them, each giving a brief glimpse of the key benefits of their software solution.