Hitachi exhibition stand design

Who was involved in Hitachi’s 2022 exhibition stand at Railtex 2022?

EXHIBITION STAND DESIGN

Problem:

Hitachi Information Control Systems Europe (HICSE) had already agreed on the general size and structure of the stand when they got in touch. They were after a series of graphical visuals that could be printed onto the stand. The brief was to visually split the exhibition stand into four key solution areas (trackworker safety, infrastructure modelling, signaller training, and cloud technologies).

Visual Solution:

As always I first offered them three different design directions, which were subtle, traditional, and abstract. The final developed design took the main elements from the abstract concept and a small part of the traditional in one of the sections. The designs were then applied and put on the stand that was built by GraphicMill.

“The graphics that they produced for us was excellent and I think made a huge difference in terms of effective comms throughout the show promotion.”

Denise Watkins, Head of Sales, Hitachi ICS Europe