Provide the rail freight community with a consistent message.

CHALLENGE

The European Train Control System (ETCS) has been spoken about for many years in the rail industry, but with its imminent arrival, the rail freight community wanted a series of animations to explain how it would benefit all involved. The project was funded by Network Rail, and managed by Koncept Rail Solutions.

OUTCOME

The freight community (Freightliner, DB Cargo, Colar Rail, DRS, DCR, and Loram) was united with one consistent series of animations. This allowed for a uniform educational message to be passed on to all the freight train drivers across the industry.

DELIVERABLES

  • Storyboards
  • Illustrations
  • Animations x 3

Above: Part 1

Above: Part 2

Above: Part 3

“We used Will Baxter once again because of their understanding of the rail industry. They did a great job at bringing together all the complex aspects of the subject and showing it in an easily digestible way.”
Rachel Scott
Head of Transformation & Business Change
Koncept Rail Solutions