Yalda Hakim interviews Will on BBC World News
First aired on BBC World News in 2013
Will Baxter was invited onto BBC World as a brand specialist. Yalda Hakim interviewed Will about the car giant Hyundai who had to pull one of its online ad campaigns after an open letter from Holly Brockwell, 27, criticising the advert went viral online.
Will gives an interview about brand management, the pitfalls of pushing the boundaries too far, and the increasing power of the consumer/public through social media, to influence situations like this.
