INSTRUCTIONS
As you scroll over the various parts of the image you will see that pop-ups appear and parts of the image start to animate. This is best viewed on a desktop or tablet.
Network Services partner with the routes and regions in order to delight our passenger and freight customers.
We provide expertise and strategic direction for operations and performance management.
We consistently deliver national programmes providing capabilities and tools to enable operational and performance benefits to routes, regions and the industry.
We provide a portfolio of specialist technical and telecoms services which enable regional operations and asset management.
We deliver in a way which empowers our teams to deliver a great performance safely.
We do it to set direction, drive performance, provide expert services and deliver change, enabling high operational performance, safety and efficiency across the Network.
Network Strategy & Operations (NS&O) lead the development of implementation of the national operational railway strategy on behalf of the wider business, regions and routes.
The NS&O team also support regional and route operations through the provision of nationally coordinated activities including:
- Network Performance Management & Assurance
- Defining and assuring the Operations Principles & Standards
- Network-wide coordination though the National Operations Centre
- Security and incident management
The NS&O team deliver the operations core business process for Network Rail.
The Operational Programme Delivery (OPD) team serves the regions and routes, and Network Rail as a whole through the coordinated delivery of national projects and programmes.
Working on behalf of regional sponsors, the OPD team deliver network-wide initiatives to time, cost and quality, and realisation of benefits for the operational railway.
The Programme Controls Office provides line of sight for change and improvement activity across the business, allowing threats and opportunities to be identified and allowing for efficient and effective planning for change and improvement.
This team is accountable for delivery of the Digital Rail and SCADA programmes (Supervisory Control and Data Acquisition) for electrification.
National Passenger and Customer Experience Team (NP&Cx) lead and champion the passenger focus working collaboratively with the regions and routes.
This passenger centre of excellence manage the passenger interface with customers and drive improvements network-wide.
The NP&Cx team is the champion and voice for all UK railway stations, supporting the operation, development, and delivery of great stations for passengers, customers, and communities across the network.
A new Passenger Information During Disruption (PIDD) team is also looking specifically at improving information flow to passengers, which we know needs greater focus and improved results.
The NP&Cx team is delivering the Customer & Stakeholder Management core business process for Network Rail.
The Freight and National Passenger Operators (FNPO) team supports nationally focused customers whose interests extend network-wide and across our geographical regional and route boundaries.
We deliver outputs and solutions for our customers by working with and through the geographic routes, regions, System Operator, and other parts of Network Rail.
Our purpose is to deliver growth and provide excellent service for our customers and stakeholders, through improving safety and performance, and enhancing capacity and capability, at an efficient cost.
Network Rail Telecom (NRT) provides national telecommunications capability that enables the safe, reliable, and efficient operation of the railway.
It is responsible for delivering communications capability using Network Rail’s telecommunication networks, systems, and assets.
These include our next-generation Internet Protocol (IP) telecoms network (called FTNx), the Global System for Mobile communications – Railway system (dedicated communications between drivers and signallers), level crossing telephones, CCTV cameras, and customer information screens, amongst others.
Technical Services provides the regions and routes with specialist engineering, asset management, safety, and environmental services. Currently, this service catalogue consists of:
• Signalling Innovations – supporting the regions and national teams with developing and introducing new technology solutions for signalling and signalling power, as well as multi-disciplinary survey and design technology.
• Network Test & Commissioning – providing Signal Works Testing services – Test & Commissioning Assurance, Signal Works Testing delivery, Competence Management, and T&C consultancy services to the regions, routes, and wider rail industry.
• Level Crossings – providing centralised support to route and region teams involved in developing and delivering level crossing renewal projects.
Your team’s grown from 180 to 1,500 in a year and you need one image to illustrate your brand’s vision for new starters. What would this be?
RICH PICTURE & UNVEIL
Problem:
Network Services was created in June 2019 as a direct response to the Putting Passenger First (PPF) programme and exists to support Network Rail’s routes, regions, and functions. They provide network operational, freight, telecoms, and technical expertise, as well as coordination of national programmes and initiatives that help them deliver for their passengers and freight customers. As their team has grown from 180 to 1,500 in the last 12 months, they needed to have a single image that could showcase their services, and how these were connected.
Visual solution:
We developed the initial concept using pencil and paper, working through a few drafts to perfect the composure and content. During this stage, we agreed with the client on the six areas being located around the central heart. A heart that pumps data around the network. Using existing brand guidelines, we were guided on the colours for each department. The final deliverable was a flat A4 PDF. Additionally, we decided to use this opportunity to showcase a new product that we have been developing, called UNVEIL. This is a rich picture/animation hybrid. As you scroll around the image, not only do you get various pop-ups of information, but you’re entertained by some satisfying subtle animations. This all drives user engagement and increases the amount of information they can absorb.
ABOVE
Click and hold the handle in the centre of the image from left to right, to show the development sketch and the final illustration.
