How did we work with the Year of Engineering to attract young people into the rail industry?

Marcomms for the Year of Engineering (2018)

As part of the ‘Year of Engineering’, the Rail Delivery Group (RDG) wished to create an activity book to excite seven to eleven years olds about the possibility of a career in rail.

Working with Damon Snell (RSSB) and Ione Ojanguren (RDG) we brainstormed ten fun activities. They then looked for the corporate sponsors to cover the costs of design, print and marketing, whilst I focused on the illustrations and graphic design. These illustrations show ‘Emily the Engineer’ as she travels around the country by rail completing activities. G