What’s the best way to create a backdrop for the University of Birmingham’s InnoTrans exhibition stand?

Exhibition stand design for the University of Birmingham

The stand provides a thought-provoking backdrop to the speeches on the exhibition stand.

This exhibition stand may look familiar to some of you, and that’s because the basic structure remains the same. When we build exhibition stands we keep flexibility in mind, and so for 25% of the cost of the stand, we were able to reskin the entire stand, making it look completely new. This cost saving enables our clients to keep current and up to date, thereby attracting more people to their stand.

Moving on from the lightweight, modular stand construction… the brief in designing the artwork was to provide them with a generic, yet specific graphic that the University of Birmingham’s BCRRE could use at every event moving forward. This led to three design proposals, the final one is seen here, which shows three different railway lines, with the different career opportunities available to those, depending on which level of further education they chose to take.


Design detail

If you look at the final artwork in closer detail, you can see that each line mimics a different type of railway.

Whilst chatting with our client on the stand, Professor Clive Roberts, Professor of Railway Systems and Director of the Birmingham Centre for Railway Research and Education, I was delighted to hear his remark…

“The stand is really good. We’ve actually had people standing here, reading through all of the stand, which proves how engaging it is.”