How do you enable decision makers to quickly understand key messages?

Marcomms for RSSB

Project T1071-4 aimed to summarise the technical work of research projects DITTO, DEDOTS and SafeCap+.

The summary brochures used bespoke illustrations to enable decision makers to quickly understand the key messages and results.

The first stakeholder event was a success, in that Systra is now working with the University of Newcastle, to further develop and implement results from the SafeCap+ project. Several results of the projects are at the lower TRL levels. The next steps will involve further development and potential integration into Traffic Management systems.

“WillB has helped us a great deal in promoting the RSSB SafeCap+ and DEDOTS (Developing and Evaluating Dynamic Optimisation for Train Control Systems) research as part of the railway industry’s FuTRO (Future Traffic Regulation Optimisation) programme.

“The aim has been to present this technically complex research in a form that allows engineering teams across major organisations to communicate the concepts and benefits to a non-technical commercial and decision making audience.

“WillB’s illustrations and presentation design has been inspirational in supporting this aim in the form of a small number of short-form brochures that are already being distributed across the most senior levels of the railway industry.”

David Fletcher, BA(Hons), MBA, RSSB Research and Development Delivery Manager, RSSB