How do you enable decision makers to quickly understand key messages?

Marcomms for RSSB

Project T1071-4 aimed to summarise the technical work of research projects DITTO, DEDOTS and SafeCap+.

The summary brochures used bespoke illustrations to enable decision makers to quickly understand the key messages and results.

The first stakeholder event was a success, in that Systra is now working with the University of Newcastle, to further develop and implement results from the SafeCap+ project. Several results of the projects are at the lower TRL levels. The next steps will involve further development and potential integration into Traffic Management systems.