How do you refresh a 140-year old trade association, so that it remains relevant in the digital age?

Brand identity and Marcomms for the Railway Industry Association

In early 2017, Darren Caplan was brought in to instigate change within this industry association. Three months into the job, we got the call and started working with Darren and the team at RIA.

For our first project, we were tasked with refurbishing and enhancing the physical working environment for RIA’s staff, to make it more modern and themed around the railway industry. With