Clearly communicated the benefits of a new data eco-system.
CHALLENGE
Asset Insights, working with Network Rail, have developed a new software solution to digitise the implementation of their new software. They required a single image to raise awareness and deliver growth.
OUTCOME
Asset Insights used the rich infographic to great effect when they exhibited at the 2024 Railway Industry Association innovation conference. The image allowed for deeper conversations with prospective partners and clients. Coupled with their other sales and marketing activities, it has led to more enquiries and growth for the company.
DELIVERABLES
- Rich Picture x 1
The final deliverable is a rich infographic that explains, both literally and conceptually, how the new data eco-system would work for all users. It has a clear circular path of information around the edges (showing how each of the users interact with the data ecosystem). Meanwhile, in the centre of the image we clearly divide it into two parts of the whole, those in the Track Environment and those in the Planning Environment.
During the development of the rich infographic, we presented three different options, one literal, one conceptual, and one slightly different, explaining the whole change process. Considering these options, the client went prominently with the conceptual style, whilst incorporating several details from the other two. We had a couple more meetings where iterative changes were made, text was updated and the correct colour palette and fonts were applied.
David Waters using the infographic whilst exhibiting at the 2024 Railway Industry Association innovation conference.
