How do you capture the essence of Network Rail’s new ‘Lean Leadership Training Course’ in a succinct way?

Animation for Network Rail

Hundreds of staff at Network Rail had recently undergone a Lean Leadership Training Course. The primary function of such a course is to raise new leaders and help their team embrace a culture of continuous improvement. Network Rail Training found this so valuable that they decided to offer their own Lean Training Programme to their own clients, the Train Operating Companies (TOCs).

We advised Network Rail on content for the animation and then developed sketch-style visual metaphors for each part of the storyboard.

This was brought together with a voiceover, sound effects and dynamic editing. The end result was a three-minute animation that was first shown at the annual Lean Construction Summit in October 2018.

The animation managed to capture the essence of a complicated message that we had been trying to distill for some time. A powerful tool to have in my presentation at the Lean Construction Institute!

Chris Wellard, Managing Director, HSW Consultancy (interim project lead at Network Rail Training)