Provided an easily digestible message for customers and investors alike.
CHALLENGE
Hypermotive required a concise brand story, with associated marketing materials, to communicate their current and future offerings, to their investors and customers alike.
OUTCOME
The deliverables have been used around the globe at presentations to help raise awareness and deliver growth for the company.
DELIVERABLES
- Brand strategy and storyboard
- PowerPoint presentation
- Animation
After discussing the options, they decided that our newly developed ‘ViewPoint’ marketing service, would provide the most comprehensive and accurate solution to their needs. Through a number of in-person meetings with Hypermotive directors, we teased out the Who, What, Where, When, Why, and How of the business. Each of these questions was then answered in a concise graphical form, which could be used to pitch to investors and also potential customers at conferences. This deck was then converted into a two-minute explainer video.
Cover page explained: Hypermotive wanted to focus on the bigger picture and explain its entire purpose for existing. Setting the tone and grabbing attention.
WHO? explained: We used the bridge as a visual analogy for the positioning of the company.
WHAT? explained: We wanted to show what the company offered. The two divisions in black are the more traditional parts of the business, and the green one is where a lot of the R&D is going, and has the greatest scope for expansion.
WHERE? explained: The ‘Where’ in this instance isn’t geographical, but instead looks at ‘Where’ they work, which industry sectors? We also incorporated a subtle timeline to the base of the graphic, which explains ‘Where’ they have come from.
WHEN? explained: We find our clients would often like to be consulted at the Planning or Design stage, but for practical and budgetary reasons that isn’t always possible. So this diagram keeps the door open, showing that they can be consulted at every stage of the project.
WHY? explained: ‘Why?’ is probably the most important question, and our answer packs a lot of information. It shows the ‘Today’ and ‘Tomorrow’ of what life with their products can do to transform your operation. At the bottom of the page are four boxes that detail exactly ‘Why’ Hypermotive can deliver on this promise.
HOW? Part 1 of 2 explained: We’d have liked this to have been on one page, but the sheer amount of complexity involved in the integration of Hydrogen power units required, meant that we had to go to two. This page shows the ‘Today’ method, with all the unconnected aspects.
HOW? Part 2 of 2 explained: This page shows the ‘Tomorrow’ status with the four areas where their H:Suite of products connects all of the other parts.
End page explained: We all know that every great presentation needs a good ‘call to action’ and in this instance, we have posed a question to the audience. The answer, obviously, is to contact Hypermotive, to see how they can help you get there!
“We needed to simplify our complex product offering into an easily digestible message for customers and investors alike. ViewPoint provided us with a highly valuable and successful process to achieve this.”
“Will worked with us to understand our technologies, products, strategy, and wider business, before capturing the essence of this within some clear, simple, and bold graphics. This captured exactly what we set out to achieve on this journey.
“They were able to manage a range of contrasting inputs and personalities and distill this effectively, whilst the graphical element has an unerring knack of highlighting just enough detail to share the message, without overcomplicating things. We’re looking forward to working with them more in the future, as Hypermotive grows, and develops.”
Jonathan Brown
Strategy Director
Hypermotive
