How do you brand Hitachi’s new office with a light touch?
Office branding for Hitachi
Hitachi’s new office buildings had been designed and built to a very high specification, but it was felt that the numerous white walls could do with some branding.
Although they are a UK-based provider of software products for the rail industry, they set out in the brief that the designs should not be overtly related to rail, and more focused on culture, technology and innovation.
As a result of this, we have a range of graphics, from the co-creation image in one of their meeting rooms to the ‘hello’ quotes in numerous languages and the references to Japan. For this, in particular, we did a cherry blossom design for one of the reception lobbies and then added Hitachi’s values as Japanese characters in the director’s office.
The design was completed over a 5-week period and the installation done by a team of 4-people in one day.