How do you distil Hitachi’s digital railway into a concise message for passers by at InnoTrans 2016?

Animation for Hitachi Rail

For InnoTrans 2016, Hitachi wanted a whiteboard animation to explain their proposal for the digital railway. This is a complicated system, and so they came to us wanting an engaging comms tool to keep hold of the audience’s attention.

The first minute of the animation runs through the problem that the rail industry faces. Then it zooms into the white and out pops the innovation solution from Hitachi.

The video was placed on a monitor on the ‘Digital Railway Solutions’ section of the main Hitachi stand at InnoTrans 2016. Here it was seen by many of the stand visitors and further enquiries were made about the service with the sales staff on the stand.