Why did Ferrabyrne refresh its brand identity for its 50-year anniversary?
Brand identity & Marcomms for Ferrabyrne
As part of Ferrabyrne’s 50th anniversary, they wished to refresh their brand identity. Working with their sales director, Jeff Thorne, we developed an evolutionary brand, which took the best elements of their existing identity (the colour palette and the name) and modernised it for the digital era.
We did this by keeping the signature teal for the main colour, and doing away with the original font that was often difficult to read. We also simplified the website (26 pages were reduced to 9), by reducing and combining the content on many of the pages.
The new brand identity was then applied across the board, including website, stationery, PowerPoint presentations, and exhibition stands. A shorter, ‘F’ version of the logo has also been embossed on some of their products.
About the client: Ferrabyrne specialises in rubber-to-metal bonded components and rail suspension systems. They supply both rolling stock and rail freight customers across the UK and Europe. The company was formed in 1970 through the merger of Ferring Rubber & Plastics Ltd with Byrne Moulding & Engineering.
“Ferrabyrne is delighted with the new branding, which provides continuity between the website, stationery, artwork and presentations. It has been a pleasure working with Will who has managed to realise an outcome that satisfies all interested parties at Ferrabyrne. In particular, the new website succeeds in articulating to our customers precisely what we do with succinct text and graphics. This is increasingly important in the digital age.”
Jeffrey Thorne, Sales Director, Ferrabyrne