How do you encapsulate a family of software products visually?

Marcomms for 3Squared

3Squared is an innovative software development company, based in Sheffield, who serve the UK rail industry. They asked us to develop a mini-series of four illustrations. Each one should represent one of its software products.

One of the ideas that came through the concept stage into the final illustrations, was the use of the 3Squared circular logo as a base to each isometric illustration.

The final items have appeared on their website and other marketing materials, for this fast-growing company.