TRE

Rebrand


Context
TRE (The Railway Engineering Company) is a software development company working exclusively in the rail industry. The company was formed in 2000 and we started working with them in 2012 on their brand refresh.
Solution
Working with the managing director and sales and marketing director, we worked through a four stage process to 1. Discover, 2. Design, 3. Develop and 4. Drive of a refreshed brand identity. This included brand assets such as logo, tagline, website, brochures, literature, corporate video, email marketing, exhibition stands and a photoshoot of all their 50 staff. We hit the tight deadline of a 3 month turnaround so that they could attend the Innotrans exhibition in Berlin in September 2012. The staff were involved throughout the process and management buy in was ascertained at an early stage.
Result
Within three months of the rebrand, TRE was sold by parent company, James Fisher and Sons PLC, to Hitachi Europe. View the website we designed and branded: TRE website

Back to Work

TRE portfolio of branded products by WillB
TRE brochure by WillB
TRE brochure by WillB
TRE capability sheets by WillB

Download TRE World for iPad on the App Store

“WillB has been a tremendous help to me & TRE. Their step-by-step process was a great help in defining and delivering our new corporate image against some tight timescales. In addition to the creative elements their proactive approach to define ‘what to do next’ really helps drive a project forward. Highly recommend!”

Tim Gray, MSc BSc CEng MIET, Sales & Marketing Director, TRE, Bradford-on-Avon, Wiltshire, UK