Branding an intelligent workforce management software-as-a-service
The (( sirenum )) story started four years ago when the directors of a personnel supplying company were at risk of losing their business after one of their staff was involved in an accident in the workplace. (( sirenum )) was born, as a software as a service solution to staff management.
WillB was appointed to come in and create a strong brand identity and simplify their marketing message. This was done through the (( sirenum )) logo, simple iconography, a mobile friendly website and applied throughout a spectrum of marketing materials.
The company is now live and has installed it’s first beta software with Llynch plant hire and they are trialling with many of the UK’s rail operators. You can view the website www.sirenum.com