NSAR

Animation and Big Picture Illustration


Context
The National Skills Academy for Rail (NSAR) has acted on behalf of the entire UK rail industry in putting together a plan to fill the upcoming skills shortage. They then needed to communicate the plan in an engaging manner that could be passed on throughout the industry.
Solution
The NSAR strategy team had already decided they wanted a whiteboard animation when they approached us. Additionally, they were keen to have a single image, Big Picture, illustration that they could use in presentations to talk people through their roadmap.
Result
On Wednesday 7th December 2016, the campaign was launched at the Insititute of Civil Engineers. At the event, where the Roadmap and Animation took centre stage, many rail industry leaders stood behind the plan, publically backing it, to ensure it’s success. WillB is now working with Neil Robertson (NSAR Chief Exec), Shamit Gaiger (NSAR Strategy Director) and Damon Snell (RSSB Project Manager) NSAR in taking the next steps in delivering the ambitious plan.

Read more on NSAR website


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100 strong audience at Institute of Civil Engineers

The illustrations created by WillB for NSAR were projected onto screens all over the room

Rail Minister, Paul Maynard delivering the keynote, whilst being surrounded by the Roadmap created by WillB

“I am delighted to welcome that the rail sector has responded through this skills plan. It shows how the rail industry will collaborate to deliver a highly-skilled, diverse and flexible workforce, to support the creation of apprenticeships and to promote rail as a high-tech and dynamic industry.”

Paul Maynard, Parliamentary Under Secretary of State for Transport

Neil Robertson, CEO NSAR talks through the Roadmap illustration created by WillB

The Roadmap, compiles the ambitions and aims of the skills strategy. WillB created this illustration after attending numerous workshops to set the direction of the strategy. From a design point of view, NSAR specified that they wanted a modern, dynamic, rail focused image. One that would excite the rail industry leaders, and potential recruits to the industry.