Hitachi ICS Europe

Office Branding


Context
As a growing company, Hitachi ICS Europe, had recently opened a new technical office in Derby. Based in the recently refurbished Railway Technical Centre the office offered plenty of natural light and space, but little in the way of inspiration.
Solution
WillB was commissioned to design and install the wall branding to give the office a sense of place and purpose. Adhering to the Hitachi brand guidelines we first did our design proposals with visualisations before starting on the installation.
Result
50 delighted staff.

Back to Work

Before and after. WillB created, printed and installed this large wall graphic which adds a real purpose to the office.

Here’s an insight into how we applied the wall vinyls. Using 1,400mm wide strips.

The break-out area went from being a plain white wall to this dynamic skyline image of Tokyo. Hitachi is, of course, a Japanese company, hence the choice of skyline.