Hitachi – Digital Railway

Animation


Context
For InnoTrans 2016, Hitachi wanted a whiteboard animation to explain their proposal for the digital railway. This is a complicated system, and so they came to us wanting an engaging comms tool to keep hold of the audience’s attention.
Solution
The first minute of the animation runs through the problem that the rail industry faces. Then it zooms into the white and out pops the innovation solution from Hitachi.
Result
The video was placed on a monitor on the ‘Digital Railway Solutions’ section of the main Hitachi stand at InnoTrans 2016. Here it was seen by many of the stand visitors and further enquiries were made about the service with the sales staff on the stand.

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“At InnoTrans this year our pod was dedicated to Digital Railway Solutions and we really wanted to offer visitors an interactive and engaging experience. The animation proved to be a real success, most people stopped and watched it all the way through which was a surprise given how much there was to see at the show and we had really positive feedback with some interesting questions.”

Denise Watkins, Business Development Manager, Hitachi ICS Europe