Posted by | Branding, Marketing Communcations, Marketing Strategy | 0 |

A Hyundai car advert depicted a man trying to commit suicide using a zero emissions Hyundai car. This resulted in a negative backlash against the car company from members of the public on social media. Will Baxter, Managing Director, WillB Brand Consultants, was asked onto BBC World to discuss the way in which Hyundai should have dealt with the aftermath. First aired on the 16th Feb 2013