Will Baxter being interviewed on BBC World News by Yalda Hakim in regards to a Hyundai advert being pulled after a back lash of criticism from users on social media sites.
A Hyundai car advert depicted a man trying to commit suicide using a zero emissions Hyundai car. This resulted in a negative backlash against the car company from members of the public on social media. Will Baxter, Managing Director, WillB Brand Consultants, was asked onto BBC World to discuss the way in which Hyundai should have dealt with the aftermath. First aired on the 16th Feb 2013.