It’s true… after eight years of ‘Whatever will be, WillB’, I’ve updated my tagline to ‘Where there’s a Will, there’s a way’.
My thinking is fairly straightforward, and I had been on the fence for a few years about this as it was. It proves just how hard change really is when you get attached to a certain way of thinking, even if it’s fundamentally flawed!
The new tagline is positive, open and directional, whereas the old one was almost the antithesis of who I am. Strange then that I stuck with it, but hey, when things are going well you don’t want to rock the boat.
Why change now? Well, I’d say I’ve reached that tipping point of success, with regular clients, a specific niche and the confidence to make the change.