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FuTRO Showcase at RSSB: SafeCap+ and DEDOTS

Left to right: Clive Roberts (University of Birmingham), Simon Chadwick (Siemens Automation) and Andrew Simonds (NR’s Digital Railway) share a joke during the panel discussion Francis How (IRSE) welcomes delegates from as far afied as Paris, Newcastle and Tisbury to … Read more


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WillB wins FuTRO project with Truvin Analytics for RSSB

WillB is delighted to announce that we have won a graphic design project for RSSB. Our joint bid with Dr Meeena Dasigi, of Truvin Analytics, was chosen ahead of other bids because of our proven expertise in writing (Truvin Analytics) … Read more


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WillB Moves Offices to Somerset House on the Strand

WILLB MOVES OFFICES TO SOMERSET HOUSE: As of the 1st January 2017, WillB is now based at Somerset House. Our new address is: WillB Brand Consultants, Exchange at Somerset House, South Wing, The Strand, London, WC2R 1LA. When coming for meetings, … Read more

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WillB Shortlisted for the UKRIA 2017 Marketing and Communications Award

WillB Shortlisted WillB Shortlisted for the UKRIA 2017 Marketing and Communications Award We're delighted to let you know that one of our key projects for 2016 has been shortlisted for a prestigious rail award. The awards are put together by … Read more

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WillB attends the BIG Rail Diversity Challenge

On Friday 30th September 2016, WillB staff attended the inaugural BIG Rail Diversity Challenge. The event was held at Hanger 42, Bruntingthorpe proving ground in Leicestershire and arranged by the nationwide organisation, Women in Rail. The purpose of the event … Read more


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WillB at InnoTrans 2016 with Hitachi and the University of Birmingham

Tuesday, 20th September, saw InnoTrans open the door to the world's leading transportation fair. On the Hitachi Rail stand, they focused on their European successes and capabilities which draw upon the Japanese headquarters’ expertise – from manufacture and maintenance of … Read more

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David Waboso Keynote at Infrarail 2016

On the final day of Infrarail 2016 I attended David Waboso's keynote presentation. David is known to almost all within the rail industry, as a passionate, enthusiastic and knowledgable leader. For those outside of rail, he's risen through the ranks at … Read more

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Railway Interiors Expo 2015 – Meet the designers

Last week I popped over to Prague for a what was literally a twenty-four hour flying visit. I'm not going to wax lyrical about the capital of the Czech Republic, a city with a uniquely preserved historical centre that is part of … Read more

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Next Generation Rail – Video Production

Next Generation Rail - Video Production For the third year in a row, WillB produced the promotional video for the 'Next Gen Rail' conference organised by RSSB, RRUKA and Young Rail Professionals. The video was filmed over three days at … Read more

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Change of Address

We've moved offices and our new address is: WillB Brand Consultants, Unit 201, Southbank House, Black Prince Rd, London, SE1 7SJ. After five years, at the Royal Victoria Patriotic Building, in Clapham Junction, we felt it was time to move … Read more

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The three reasons that companies rebrand themselves

In the last five years we've helped many companies rebrand themselves and we've found there are only three reasons that they do it: 1. They're a start up 2. Life is good: they're doing well and they want to grow … Read more

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What’s the best domain extension?

Q: What's the best domain extension? A: The best domain extension is a .com That could've been my shortest blog post since I started this blog back in 2010, but like most sane people, you won't believe a word of what you … Read more

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Open Day at Birmingham Centre for Railway Research and Education (BCRRE)

A golden age for rail The UK's rail industry is enjoying a new golden age and there is no brighter light to showcase this than the two decades of success that can be found at the Birmingham's Centre for Railway Research and Education (BCRRE). … Read more

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Video: Who we are and what we do

Title: Who we are and what we do   Brand is everything. Brand is how you are perceived. Brand is how you are understood. My business helps your business become the brand that you want it to be. From working … Read more

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2015 YRP Dinner – Welcome to the WillB Corporate Table

L-R Guests of WillB: Tom Ross (TRE Sales Manager), Larry Fawkner (Director, Cogitare), Will Baxter (MD WillB), Dr Vjiay Ramdas (Head of Rail, TRL), Sjors de Wildt (Consultant, WillB), Nermina Bosovic (Freelance Architect), Michael Milner (Director RenlimM Rail Operations and … Read more

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Highlights of the First Mobile Convention London

^ Louisa Heinrich from Superhuman gives a passionate opening speech about humans and technology   Mobile Convention London 2015 CM Telecom has been hosting Mobile Conventions in The Netherlands for over five years. With their recent London office launch they decided to host … Read more

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Dear Top Gear, I hear you’re after a new presenter…

Dear Top Gear, I hear you’re after a new presenter… With the news that the orangutan has been caught fighting with his banana dealer I thought I’d have a go at being the greatest car journalist… in the world! Without … Read more

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INFOGRAPHIC: 24 Months as Marketing Manager for Young Rail Professionals

On the 10th March 2015, after 24 months as Marketing Manager, I will hand over the role. Here's my infographic to show the fruits of my pro-bono labours.

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MISHANTO Launch Party – Career Highlight for the Greatest Designer in the World (my wife)

Celebs included some of the cast from ‘Made in Chelsea’ – namely Rosie Fortescue and Hugo Taylor Last week’s MISHANTO launch party was the culmination of nine months work. From brand name conception, logo concepts, art direction, photoshoots, website design and … Read more

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WillB Sponsors The Fourth Friday Club

WillB were proud sponsors of the Fourth Friday Club’s event on the 28th November 2014. The fourth Friday Club is known as the UK’s Rail Industry Meeting Forum and is organised by the same people behind the great magazine that … Read more

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New Tube for London exhibition at Kings Cross Underground Station

I popped down to the exhibition on the New Tube for London on the 11th November 2014. The exhibition celebrates the initial design concept, which was put together by industrial design company PriestmanGoode. The purpose of the initial design concept … Read more

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Will Baxter

Stealing the Budget, My Trip to Number 10

Stealing the budget, my trip to Number 10 I was invited along to Number 10 Downing Street to attend an informal function. Once I had got past security (which includes a metal detector, pat down and search of your bags), I … Read more

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YRP Event Photography: Welcome to Rail

YRP Event Photography: Welcome to Rail WillB photographed the YRP event, Welcome to Rail on the 29th October 2014. Here's a few selected images from the night.

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Photos from Routes into Rail Launch Event at RRSB Offices

Routes into Rail Launch at RSSB Offices WillB was invited along to photograph the launch of Routes into Rail. The purpose of the association is the encourage more young people to enter the rail industry, and then once they are … Read more

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WillB at InnoTrans 2014 in 60 Seconds

Can't view the video? Watch on YouTube WillB at InnoTrans in 60 Seconds Trains don't have seatbelts, so you're going to have to hold on to your seat, whilst we do WillB at InnoTrans in 60 seconds. We've been involved with … Read more

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Wherever we’ll be, WillB in Berlin

Top Five Things I'll be doing at InnoTrans 1. Visiting the TRE stand (Hall 2.2, Stand 206) Visiting the TRE stand (Hall 2.2, Stand 206) at the British Pavilion to check out the newly launched TRE World for iPad app 2. Watching the World Premiere … Read more

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Design, Development & Delivery of TRE World for iPad

We're proud to announce the design, development and delivery of our first iPad app. TRE World for iPad has been in development for the last six months, in conjunction with our client, TRE.  This is 2014 The basis of the … Read more

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Video Production for NextGenRail 2014

In May 2014, two hundred of the brightest sparks in the rail industry met together to DISCOVER, SHOWCASE and NETWORK at Manchester's Museum of Science and Industry. We were on hand for the two days to capture the event and ask … Read more

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Comedy Drama Based on WillB and Shot in Our Office

Think Tank WillB are delighted to announce a new super high quality film production capability. Film production? Yes yes, I know what you're thinking, what do I, Will Speilberg Baxter know about film production? Well, I can sidestep that question … Read more

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7 ‘TV Show Analogies’ That Will Help You Get People To Attend Your Party

7 ‘TV Show Analogies’ That Will Help You Get People To Attend Your Party Alongside running WillB®, I have the pro bono role of Marketing Manager at Young Rail Professionals (YRP). Every year we put on a large networking dinner in London … Read more