Posted by | Branding, Graphic Design, Marketing Communcations | 0 |

After 27 years of Bernie Ecclestone cracking a Billion Dollar whip at the helm of F1, some mustached American thinks he can take over and improve the spectacle for the audience.

Well, being a on/off F1 fan (I like the tech, the gossip, but am bored of the racing), I feel duly obliged to complain at the new F1 logo 2017.

Why? Well, simply put, the old one was an iconic piece of design, because of the negative space created for the 1.

So, I’ve spent half an hour updating the old F1 logo, and here’s my results.

Above: So my modifications are fairly subtle, but here they are spelt out:

  1. I have removed the text saying Formula 1 because everyone knows what it stands for
  2. I have smoothed off a couple of the corners of the F, but still keeping the very clear negative space of the 1.
  3. I have changed the speed tail from arrows to circles.

Above: As a fancy 3D graphic, just to give it a bit more flavour. I’ve only done this because the new F1 logo designers at Wieden+Kennedy have done this a great deal to cover the fact that their actual design is fairly plain. Let me know what you think of my design in the comments below.


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