"Secrets of the World's Best Marketing Machine." Written by Steve M. Chazin this insightful document runs through the key points of what makes the Apple brand iconic today.
I admire the simple and approachable way in which the information has been presented. Download the 2.2mb PDF here
Inspirations/Insights/Design Council/
"10 lessons from successful inventions." Written by Graham Barker & Peter Bissell of the British Design Council. This insightful document discusses 10 successful inventions, 10 different challenges and 10 lessons that all inventors would do well to learn.
Invention 1 is Ron Hickman's Workmate. In 1999, I happened to have the great pleasure of working directing for Ron myself. I learnt what created his success: PERSEVERANCE. Download the 0.6mb PDF here
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Brand Identity 
