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Royalty FREE photo from WillBaxter.com Download the Marketing Apple PDF

 

News/Insights/Apple/

Secrets of the World's Best Marketing Machine

Written by Steve M. Chazin this insightful PDF runs through the key points of what makes the Apple brand iconic today.

I must add that I had no part in creating or writing this. I enjoyed the simple and approachable way in which the information has been presented and wanted to share it with you.

To download this 2.2mb PDF click here

 
 

 

P1

 

 

News/Insights/Design Council/

10 lessons from successful inventions

Written by Graham Barker & Peter Bissell of the British Design Council. This insightful PDF discusses 10 successful inventions, 10 different challenges and 10 lessons that all inventors would do well to learn.

As you will see, Invention 1 is Ron Hickman's Workmate. In 1999, on a three month placement from studying design at University, I had the great pleasure of working for Ron Hickman on a prototype sports car. My experience taught me that the main difference between great inventors and us mere mortals is one simply thing: perseverance.

To download this 0.6mb PDF click here

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