News/eNewsletter/Issue 9 (Autumn 2008)

Psychology & Perception Of Corporate Colour

Brides wear white to symbolize innocence and purity.
Perception: Minimalistic & clean or cheap & boring?

Black is the colour of authority and power.
Perception: Wealth & macho or death & depression?

Emotionally intense, red stimulates a faster heartbeat.
Perception: Subtle = hidden power, overuse = tacky.

The most flamboyant colour on the planet = Orange!
Perception: Fun, happy times, can also be cheap.

Cheerful sunny yellow is an attention getter.
Perception: Optimistic yet can be overpowering.

Green is the easiest colour on the eye.
Perception: Calming, refreshing but possibly weak?

Blue causes the body to produce calming chemicals.
Perception: Calm, trusted, loyal or cold & depressing.

Purple connotes royal, luxury, wealth & sophistication.
Perception: Feminine and romantic but can appear artificial.

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News/eNewsletter/Issue 9/47 Ways/

47 Ways to Enhance the Percepetion of Your Business

1. Advertise in press
2. Associations
3. Blogging
4. Brochures
5. Business cards
6. Business name
7 - 47 Just download the PDF by clicking on the image on the left

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News/eNewsletter/Issue9/Parajet/

Deliverable:
• Refreshed website, new hosting, new look
• New website shop
• Magazine adverts & editorial
• Product specification sheets
• Corporate video - plays on website

Benefit:
• Ongoing communications management that includes website words & images
• Parajet can now concentrate on manufacturing

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News/eNewsletter/Issue9/OakTree Joinery/

Deliverables:
• Refreshed website, new hosting, new look
• Complete set of timber window specification sheets
• Created matching timber window technical sheets
• Wrote punchy copy for Email marketing campaign

Benefit:
• OakTreeJoinery are now industry leaders with their fast and efficient online quoting process
• Investment was returned within two months

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