Resoucres/47 Ways to Enhance the Perception of Your Business Through Design/

#1/47 Know Yourself
The Roman philosopher, Socrates, left this world four hundred years before Christ was born. His advice, “Scito te ipsum” (Know Yourself) is the best starting block that any business can start from today. To know yourself, list your three core values that represent the way you do business.

#2/47 How to Name Your Company
All company names come down to three types: literal, emotional and random. 1. The literal method is most used, is simple and direct. eg: Post Office, Oaktree Joinery. 2. The emotional method matches our lifestyles. eg: Onyx, Bluu, Eon and Virgin. 3. The random method attracts attention and can be memorable. eg: Pink Elephant, XyX.

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