"Our business continues to grow with the expanding range of aviation machines that we produce. We are lucky to have Will to advise us on our brand continuity across a complete range of web & printed media."
Gilo Cardozo, Managing Director, Parajet International
Background: Parajet founder, Gilo Cardozo, and intrepid explorer Bear Grylls hit the headlines in 2007 for setting a new world altitude record by flying over the summit of Everest. Their prototype Rotron engine is now a production reality.
Brief: To design and develop a logo.
Approach: I wanted the logo to be synonymous with the product. Therefore I looked at the design of the Rotron rotary engine and noticed the oval-like epitrochoid-shape that was used for the engine housing and the piston that is the same shape as a Reuleaux triangle. Combining the Reuleaux shape, shades of grey and an aggressive technological font I proposed numerous designs, the final one was developed through to what you see here.
Results: To strengthen the brand recognition, the Rotron logo is now being used in a manner of different applications. These include: the marketing literature, the website and the aluminium air-inlet valve on the engine itself.
Projects/2009/Parajet Brochure/
Background: Parajet are world leaders in the growing aviation sport of paramotoring. I have worked with them since 2006 and this project has been the pinnacle of our relationship so far.
Brief: Parajet required a world class brochure to reflect their status in the personal aviation industry.
Approach: I was assigned with managing the entire project, planning the brochure layout, writing the copy, arranging the studio photography and managing the print production. (I must admit that for research purposes I flew one of the amazing machines myself... quite an experience).
Results: The brochures (with their spot UV glossy covers) were delivered on time for Parajet's Spring 2009 factory open day and have been used to boost awareness of the product at aviation shows since.
"He worked closely with us, listening attentively to what we were trying to achieve, and didn't leave until we were completely satisfied. We are delighted with the results.”
Guy Harris, Entrepreneur, DisabledGear.com, Hampshire
Background: DisabledGear.com was set up out of the frustration that there was no complete solution for the niche market of buying and selling second hand disabled products. Imagine it as an AutoTrader for disabled gear.
Brief: To design and develop a logo for the new company of DisabledGear.com and apply this to their website, their letterheads, business cards and adverts.
Approach: I was introduced to Guy Harris, founder of DisabledGear.com, by a mutual friend. As this market sector was new to me, I spent much of our first few meetings listening attentively to what he was trying to achieve before I even considered the branding. Working together, we created the logo with a distinctive colour scheme and memorable shape. We wanted the logo to stand out amongst all the traditional blues and blacks that are commonly used to market accessories for disabled people.
Results: DisabledGear.com was launched in mid 2009 and members of the public are currently buying and selling second hand disability equipment at discounted rates across the country.
Projects/2009/Parajet/SKYCAR/
“We were delighted with the look of the SkyCar brand. A detail we liked was the novel layout that picked up on the dual purposes of the SkyCar in both flight mode and land mode. Clever thinking!”
Gilo Cardozo, Inventor of the Parajet SkyCar
Background: The Parajet SkyCar is a road legal car and fully functioning flying machine. The SkyCar's test journey was by air and land from London to Timbuktu.
Brief: Design a complete brand identity including a logo and then produce a brochure, promotional banners and an investment opportunity pack.
Approach: For the colour palette I used blacks and greys with red highlights to reflect the extreme adventures that this machine is capable of taking you on. The ‘James Bond’ colour scheme was then applied across the range of printed marketing material and was also used as the basis for their website.
Results: The marketing collateral has been used at numerous events (the post expedition party at Charlie Boormans garage and at a talk at the Royal Geographic Society). The branding and brochure has helped to secure orders and investment. If you fancy yourself as a bit of a biggles then check out: www.parajetautomotive.com
2010 
