MOUSEMEMO NOTE: Between 2005 and 2006 I developed a new type of Mousemat in my spare time. This ergonomic mousemat with a gel wrist support had a novel feature, the user could scribble down their notes on the paper pad that was located under the mousing area as they worked at their computer. I sold 1,500 promotional versions of the MouseMemo to Tarmac, Tetley and Mail Workshop before coming to the conclusion that I wanted to more in my life than make mousemats.
Background: TermoDeck is an innovative product, marketed as a sub-divisional brand by Tarmac. TermoDeck wanted a novel promotional item to promote TermoDeck, an award winning heating, cooling and ventilation system for buildings that uses hollowcore flooring units as a vehicle for the channelling of fresh air around the building.
Brief: To customise the MouseMemo to suit their promotional needs.
Approach: Working alongside the marketing department I mocked up numerous coloured MouseMemo samples and paper pads for them to choose from. The final design gave the user lots of space to write as well as telling them about the benefits of the TermoDeck product.
Results: Tarmac distributed the promotional product to key customers, typically architects and building service engineers. Six months later they re-ordered a new set of paper pads to send out to a further database of customers.
Projects/2006/Tetley/
“Mr.Baxter designed and supplied us with a novel promotional product called the MouseMemo. We were delighted with the service we received and the quality of the product. The MouseMemo proved to be a successful promotional item which I would happily recommend.” Allen Hunt, Tetley UK, Brand Manager Out Of Home, BA, MCIM
MOUSEMEMO NOTE: Between 2005 and 2006 I developed a new type of Mousemat in my spare time. This ergonomic mousemat with a gel wrist support had a novel feature, the user could scribble down their notes on the paper pad that was located under the mousing area as they worked at their computer. I sold 1,500 promotional versions of the MouseMemo to Tarmac, Tetley and Mail Workshop before coming to the conclusion that I wanted to more in my life than make mousemats.
Background: Tetley UK are the producer of many beverage products, the most popular being tea.
Brief: Their aspiration was to keep the Tetley brand on top of their customers mind all day. The Tetley Out of Home marketing department work to make Tetley tea available everywhere you can buy hot drinks, from vending machines to cafes and restaurants alike. They wanted an item for their outsourced telesales staff who sold Tetley tea as well as other brands.
Approach: WillBaxter.com worked with Tetley to develop a tailored MouseMemo package; a 2007 paper pad calendar, an on-the box Tetley marketing message and a Tetley sales flier (inserted alongside the WillBaxter.com RSI safety guidelines).
Results: Tetley were particularly happy that the large order was delivered on time, on budget. They said they were happy with the order and the marketing manager that I dealt with was soon promoted, however, on this occasion, no second order was placed.
Projects/2006/NBV Business Awards/
Background: Between 2002 and 2007 I was based in Nottingham. Whilst developing the MouseMemo, I attended a business start-up course. This was run by a business incubation centre at Nottingham Trent University that is called The Hive.
Brief: The annual Nottingham Business Venture (NBV) awards are set out to promote outstanding businesses in the local Nottingham area. There are eight awards and my MouseMemo was nominated for the flagship award that was sponsored by the Nottingham based designer, Sir Paul Smith.
Approach: The Sir Paul Smith award goes to an outstanding natural talent who has creatively used design to enhance their business.
Results: The glamorous evening was attended by the cream of Nottingham entrepreneurs and I was delighted to receive special mention as a highly acclaimed runner up.
Projects/2006/Evocation/
Background: Evocation.net is the online portal for a recruitment company that specialises in finding permanent and part time teachers based in the UK.
Brief: Evocation wanted a catchy advertisement on a budget that they could have fly posted across London so that their young and hip target market would take notice.
Approach: I worked within the offices of Evocation to develop the adverts alongside their own Marketing director. This ensured that the final deliverables were kept on track throughout the development stage in order to prevent further costs. Through consultation with the client the theme of the movie 'TRAINSPOTTING' was chosen as an instantly recognisable theme that would connect to potential teachers looking for their next job.
Results: The posters went down such a hit that the simple idea was then carried across a range of printed and online adverts.
Projects/2006/Parajet/
Background: Over the years I have done a lot of work for Parajet. The company was founded in 2002 and they are now world leaders in personal aircraft. These promotional fliers were produced on a limited budget but served them well for three years until I designed the complete brochure.
Brief: To produce a simple flier to help emphesze the benefits of these paramotors over others on the market.
Approach: Flexibility was the key and the answer was to go for individual specification sheets (double sided A4) – one for each of the models in their line up of Volution paramotors. Small, medium and large were done first, soon to be followed by the special edition titanium version.
Results: The professionally designed handouts elevated Parajet’s marketing above all the other paramotor companies. The specification sheets have since been given out at trade shows across the globe and downloaded from the Parajet.com website over 10,000 times. Sales wise, they have grown from 12 units a year to well over 100 units, which Parajet founder, Gilo Cardozo freely admits has much to do with their marketing efforts of which these fliers were vital.
2010 
