Barack Obama isn’t the only change. Introducing the all new and all yellow WillBaxter.com. We’ve changed our brand, our website and all our marketing communications to represent our positive and optimistic outlook.
This Spring eNewsletter takes a look at:
1. New website for 2nd Hand Disability Equipment
2. Distibution of 1 Million Univeristy Prospectuses
3. The scariest thing since Bungee Jumping
4. Mouth-to-Mouth with Jenny
News/eNewsletter/Issue 11/DisabledGear/
New Website for 2nd Hand Disability Equipment
Guy Harris, paralysed six years ago when he was hit by a lorry while crossing the road, is no slouch when it comes to addressing issues faced by the disabled people. Frustration at the expense of specialist equipment and a complacent commercial market lead him to take steps himself. He called us to help with branding and visuals for his new venture: DisabledGear.com
Working closely with guy, I came up with a Logo and look for his company which we applied to his new website, company stationary and other marketing communications.
"Designed to be FREE to use, clear and a totally user-friendly FREE-Ads website for 2nd hand disability equipment. At last buyers and sellers can be in direct contact. People shouldn't have to pay extortionate prices for vital equipment… And if you've got gear you don't want, sell it and take the cash." Guy Harris, DisabledGear.com
Many of the disabled and elderly people buying kit are on low incomes so cannot readily afford to buy items that would improve their quality of life. Whilst on the other hand, there is so much unused equipment tucked away with owners who’d love to see it passed on but don’t know where to go. Now there is a simple one-stop online solution.
Universities are seeing as much as a 10% increase in applicants, partly due to the continued reduction of jobs available on the market today.
Mail Workshop is making the most of this surge in the market and is celebrating a contract to distribute 1 million University prospectuses. It's not all champagne though: they have a huge responsibility to act as the keystone in the bridge of delivering these prospectuses to students who are about to make an important decision: at which University to invest the next chapter of their life.
My specific work for Mail Workshop was to make them known for their contract win. Our PR exercise started with researching and writing a 300 word synopsis and a complete 2,000 word case study and then broadcast it to numerous trade magazines to boost Mail Workshop’s appeal in the market place. Previous work for Mail Workshop includes the complete suite of marketing communications in 2007 (brochures, adverts, direct mail, promotional products, exhibition stand).
It seems obvious in hindsight, but at the time I was wrong. I thought that having re-located my business to the offices next to Parajet that this would give me enough of an insight to design their brochures.
It was only by trusting my life in the quality of their engineering, by jumping off a hill with one of their paramotors strapped to my back that I really learnt what it meant to be part of the exclusive Parajet flying club.
As soon as I'd kissed the ground I ran back to my office and made changes to the Parajet brochure that I was designing - it needed to embody that extreme adrenaline rush!
As a dinghy instructor I grumble at having to give up a day every three years to re-validate my first aid certificate. However, I've just come away from my re-validation in a completely different mood.
And it’s because of Mike, the enthusiastic paramedic who ran the one day course. He started off taking us through the latest NHS changes in the mouth to mouth resuscitation technique. We then took it in turn to practice mouth-to-mouth resuscitation on Jenny… a manikin!
That wasn't the only highlight though. I found the facts that Mike delivered to keep our attention fascinating. Did you know that more people are killed assisting accidents on the motorways each year than actually in them? Or that when you are unconscious you lose your senses in a particular order? Smell first, then taste, sight, touch and finally hearing.
However, conversely, as an unconscious patient in a critical condition, hearing is not the last sense that you can respond to: it's touch!
To me, this clearly illustrates how important it is for businesses to touch their less satisfied clients who might be on the way out, rather than projecting their voice and expecting them to respond to what they can hear.
Looking for ways to touch your client? Call me on 07815 056 026
2010 
