WillB Brand Consultants work exclusively in the UK rail industry.

With our deep understanding of the industry, we’re uniquely placed to enhance the perception of brands working in it.

To tell our clients’ stories, we design brand identities, brochures, websites, animations, office spaces and exhibition stands.

London Underground office branding. More…

Mark Phillips

Mark Phillips

Chief Executive, RSSB

“A short note to thank you for your work in helping us design our business plan. It was so different it has featured on Railway Eye – the informers blog! Great.”

Darren Caplan

Darren Caplan

Chief Executive, Rail Industry Association

“As well as delivering to specification, working with Will was a pleasure and he was always available to discuss the plans. Not only does Will’s work demonstrate new possibilities for office design but he clearly understands the rail industry.”

Tim Gray

Tim Gray

Managing Director, Hitachi ICS Europe

“WillB has been a tremendous help to Hitachi and I. Their step-by-step process was a great help in defining and delivering our new corporate image against some tight timescales. Highly recommend!”

Rail Aspects

WORK: Rail Aspects brand creation

Brand identity and website design for this railway operations and railway systems consultancy firm.

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WORK: Hitachi Digital Railway whiteboard animation

A new story-driven narrative and whiteboard animation for Hitachi’s innovative control and command proposal.

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NEWS: Will Baxter on BBC World with Yalda Hakim

Will was interviewed live on BBC World by Yalda Hakim. They discuss the social media outcry after a Korean car brand released a tasteless advert.

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Our Services

NEWS: WillB moves offices to Somerset House

As of the 1st January 2017 we’re now based at Somerset House on the Stand in central London. When attending meetings please come to the West Wing reception area.

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NEWS: WillB shortlisted for UKRIA award

In the Marketing & Communications category, we were nominated for our whiteboard animation that tells the story of Hitachi’s digital railway capabilities.

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NEWS: WillB at InnoTrans 2016

An overview of the work on display that we completed for Hitachi Rail Europe, Hitachi Information Control Systems Europe and the University of Birmingham.

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WORK: Hitachi ICS Europe

Rebrand the company TRE into Hitachi ICS Europe. Three years after Hitachi bought the company, they decided to brand it as such. This project included all brand assets such as the website, office signage, brochures, exhibition stands and corporate videos.

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WORK: New Tube for London

Rich picture illustrations to help visualise the New Tube for London’s operational scenarios.

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WORK: University of Birmingham

Design and build of an exciting rail-themed exhibition stand for the Big Bang Fair.

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